What Luck Looks Like
Cannes Young Lion x NCM
2025 | Why Hunger
Briefed on how to break through to Gen Z and Millennial women, and make them aware of everyday-food insecurity.β
βThe best ideas often come from the smallest parts of your day. This one came from the privilege being a girl and the annoyance of having to check what's in your teeth after eating. How lucky we are to have food stuck in our teeth.