What Luck Looks Like

Cannes Young Lion x NCM

2025 | Why Hunger

Briefed on how to break through to Gen Z and Millennial women, and make them aware of everyday-food insecurity.​

​The best ideas often come from the smallest parts of your day. This one came from the privilege being a girl and the annoyance of having to check what's in your teeth after eating. How lucky we are to have food stuck in our teeth.

Cannes Young Lion 2025

Cannes Young Lion 2025

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