Hey Mom, I’m At Target
Target
2025 | Back To College
A short-form video campaign capturing real college move-in moments through the lens of Target.
We worked with real students to show the chaos and emotion of move-in day, highlighting everything from late-night packing to first dorm setups, with Target woven into every moment. It’s a universal experience to be away from home and find yourself in a Target making a call for some extra guidance.
Social
Because we have worked with creators in our short form video, we were also able to leverage them across our social channel, creating a fully integrated and cohesive 360 Campaign featuring real students.
