Target

HEY MOM,

I'M AT TARGET

2025 | Back To College

A short-form video campaign capturing real college move-in moments through the lens of Target.​

​

This campaign follows real students through the chaos and emotion of move-in day, highlighting everything from late-night packing to first dorm setups, with Target woven into every moment. The visual direction leans into that transitional energy: a mix of heartfelt, humorous, and raw, with details that feel lived in and real.