Kodak film helps Alzheimer's patients remember moments better by making them tangible.
Moments That Never Fade.
My Role: Art Director
"I don't remember exactly what happened, but I do remember how I felt."
Limited edition Kodak film in collaboration with Alzheimer's Association. Prompts the user to write down what feeling they had while shooting that roll of film.
Social posts will highlight a common Alzheimer's myth and then the corrected truth.
ART DIRECTORS: Kendelle Cragun + Ashlyn Elggren
COPYWRITER: Dillon Hansen
DP: Sam Jorgenson
DIRECTOR: Team Effort
PRODUCER: Brooklyn Cathers