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Kodak film helps Alzheimer's patients remember moments better by making them tangible.

Moments That Never Fade.

My Role: Art Director

:90 SPOT


"I don't remember exactly what happened, but I do remember how I felt."

Limited edition Kodak film in collaboration with Alzheimer's Association. Prompts the user to write down what feeling they had while shooting that roll of film.


Social posts will highlight a common Alzheimer's myth and then the corrected truth.


ART DIRECTORS: Kendelle Cragun + Ashlyn Elggren

COPYWRITER: Dillon Hansen

DP: Sam Jorgenson

DIRECTOR: Team Effort

PRODUCER: Brooklyn Cathers

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